Is there a formula for creating a music festival? Maybe. But the fact is that Roberto Medina invented his own and with that he manage to create one of the biggest festivals in the world. And he did it when this dream seemed almost impossible in Brazil. In 1985, the country was undergoing major changes. After a long period under military dictatorship, the country was taking its first steps towards democracy. It was against this backdrop that Rock in Rio was born. For the first time, a South American country was hosting a musical event of this kind.
Rock in Rio celebrates its 40th anniversary in 2025, its 20th anniversary in Lisbon in 2024 and we're not stopping there. The search for the best experiences and an ever better festival continues!
Roberto Medina - Founder of Rock in Rio