In a groundbreaking initiative, Rock in Rio, in partnership with Liquid Innovation Co, presents the Smart City of Rock — a visionary project that transforms the Cidade do Rock into a true smart city.
Our goal goes beyond entertainment: we aim to create the world’s largest global experimentation platform for innovative brands and startups, leaving a lasting legacy for Lisbon and inspiring cities around the world. All of this, with plenty of music!
Join this technological and cultural revolution that directly impacts more than 100,000 people every day.
COME CO-CREATE THE FUTURE. ALWAYS DRIVEN BY THE SAME PURPOSE: FOR A BETTER WORLD.
WE WILL BRING EVEN MORE
TECHNOLOGY TO THE FESTIVAL
THROUGH 7 AREAS OF INNOVATION AND
GROWTH DESIGNED TO
SERVE THE AUDIENCE, SPONSORING
BRANDS AND OPERATIONS!
IT TO A SMART LEVEL IS THE ONLY WAY FORWARD. BUT BEYOND THAT, WE WANT
TO LEAVE A LASTING LEGACY FOR LISBON AND FOR THE WORLD!
AT THE CENTER AND ENGAGING KEY PLAYERS
IN THE INNOVATION ECOSYSTEM.
Led by Liquid Innovation Co, this consortium
will provide knowledge, tools, and sponsorship
and will have brand association rights with the
Rock in Rio smart city.
in urban innovation
people, and online with
millions
storytelling, immediate feedback,
and audience engagement
concepts and MVPs. Learning
with visibility
global scale, with potential for
replication in real cities
Become a strategic partner of
Rock in Rio, FOR A BETTER
WORLD
Smart City of Rock as the new platform
of innovation at Rock in Rio Lisboa
"Technology should work in our favor. It is not bad; it just needs to be used correctly, in service of our interests." — Roberta Medina, in an interview with Tek Notícias (Sapo Tek, August 6, 2025)
In the 20th anniversary edition of Rock in Rio Lisboa, we began building the City of Rock of the Future with the Tech Rocks’ Experience project.
WE INITIATED THE TRANSFORMATION OF THE
AUDIENCE EXPERIENCE AND PARTNER BRANDS.
The experiences were integrated into the official channels of Rock in Rio,
including the app and website, and brought innovations ranging from
artificial intelligence and augmented reality to geolocation and
sustainable energy.
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