BacanaPlay becomes the official sponsor of the Digital Stage at Rock in Rio Lisbon 2026

Six months ahead of the festival, Rock in Rio Lisbon announces a new partnership for the 2026 edition: BacanaPlay joins the festival’s ecosystem as an official sponsor, taking on the naming rights of the Digital Stage.

More than just a music festival, Rock in Rio Lisbon is a global platform for entertainment, culture and connection. This partnership reinforces that vision, investing in innovative and meaningful experiences that reflect the way audiences live the festival — both inside and beyond the City of Rock.

The Digital Stage, now named after BacanaPlay, will be one of the spaces where creativity, content and the energy of Rock in Rio Lisbon intersect with the digital world, expanding the festival experience and strengthening its connection with fans.

BacanaPlay’s arrival further strengthens the festival’s ecosystem of partners, carefully built around brands that add real value to the audience experience and align with Rock in Rio Lisbon’s positioning as a global reference in live entertainment.

This announcement marks the beginning of a joint journey that will unfold over the coming months, with activations and content leading up to the festival dates on 20, 21, 27 and 28 June, when the City of Rock comes back to life for another unforgettable edition.